Instagram frequent user penetration in South Korea 2014-2023

Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023

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Release date

December 2023

Region

South Korea

Survey time period

2014 to 2023

Number of respondents

5,666 respondents

Age group

6 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

Respondents count by year was as follows:
2014: 4,056
2015: 4,251
2016: 4,323
2017: 4,321
2018: 4,546
2019: 5,178
2020: 5,403
2021: 5,591
2022: 5,726
2023: 5,666

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